Lisa Pierce
Global Sales for Air Canada and Air Canada Vacations (ON)
Bio
Lisa is an influential airline industry leader with a passion and proven track record of inspiring and developing high-performing teams. She is energetic with an extensive background in sales, operations, negotiations, purchasing, planning, and project management. Born in New York City, Lisa attended Montclair State University and earned a Bachelor of Arts in Fine Art.
She began to pursue her dream of working for an airline in 1987 when she joined Air Canada as a call centre agent in New York City. Over the years, she held various positions in airports before her appointment as Senior Director Olympics Airport Interface with responsibility for ensuring Air Canada’s participation in the Vancouver 2010 Winter Olympic and Paralympic Games was a success for employees, customers, and athletes.
She transitioned to the commercial branch in 2010 when she was appointed Senior Director Regional Airlines, managing the commercial, operational, and business relationships with Air Canada’s regional airline partners. Lisa transitioned to sales with her appointment to Senior Director USA Sales in 2013 and subsequently to Managing Director Canada & USA Sales in 2018, Vice President Canada & USA Sales in 2020 and to Vice President Global Sales and Air Canada Vacations in 2023.
Based in Toronto, she is responsible for defining and implementing strategies and tactics to expand Air Canada’s and Air Canada Vacations’ market share and revenue performance globally. Throughout Lisa’s career it is her involvement in various community and industry organizations that has provided the most rewarding experiences. Lisa is past chairperson for the New York and New Jersey Council for Airport Opportunity, sat on the board of the Aviation Development Council and currently represents Air Canada on the board of the Airlines Reporting Corporation “ARC.”
Lisa is extremely proud of her sons Andrew and Tim, who were very supportive of her as she completed a Master of Science Degree in Project Management from Boston University in 2012 and, more recently, her NACD Directorship Certification in June 2022.
