she/her

Sittharmanin “Pam” Susamawathanakun

Managing Director
OH!Rich (Thailand)

Expertise

  • ASEAN economies (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and/or Vietnam)
  • Finance
  • Technology

Bio

Sittharmanin “Pam” Susamawathanakun is the managing director of OH! RiCH (SRT Forex Company Limited), and a well-known and respected figure in the currency exchange industry. 

Pam embarked on her career journey at Superrich Thailand, a prominent family-owned currency exchange business, and has since taken the helm at OH! RiCH, her own currency exchange brand. Her vision is to drive and guide her company into the digital era, all while ensuring that OH! RiCH delivers the most enriching currency exchange experience to its customers. 

Pam’s ultimate goal is to forge a company that not only prioritizes competitive rates but also places paramount emphasis on offering an exceptional customer service journey. 

Her distinctive approach to bottom-up management focuses on empowering her staff to reach their fullest potential, which has been instrumental in OH! RiCH’s continuous growth, now boasting eight branches scattered across Bangkok, with plans for further expansion in 2024. 

Pam is a graduate of Thammasat University and holds a master’s degree from Kingston University, United Kingdom.

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