BC’s Vitality Products Completes Trade Missions to Japan, China

Vancouver, British Columbia-headquartered Vitality Products Inc., a vitamin and supplements company, has successfully completed two trade missions with the government of British Columbia and the government of Canada to meet key buyers and importers to explore entry of Vitality vitamins and supplements into Japan and China. Vitality met with key retailers, buyers, and distributors in Osaka and Tokyo in October. The Japanese market for nutritional supplements exceeded US$10 billion in 2014 – double the size of the Canadian market – and regulatory changes in Japan have provided an opportunity for new products in the marketplace. The most recent trade mission saw Vitality exhibit at the Canadian Pavilion at Food and Hotel China, a tradeshow attended by over 100,000 visitors from November 13-15 in Shanghai. During the Trade Missions to Osaka, Tokyo, and Shanghai, Vitality had one-on-one meetings with buyers and introductions to local Canadian Trade Commissioners and the company says it will continue to meet with Trade Commissioners and prospect distributors in targeted international countries and cities.

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