Samsung Electronics Canada, headquartered in Mississauga, Ontario, has unveiled its plans to build a new certification centre in China and to develop partnerships with 45 companies as part of its "HDR 10+ ecosystem expansion." The new partnerships with online streaming and content services and semiconductor companies will bring more true-to-life picture quality content to Canadian viewers and expand the impact of HDR10+ technology across different market segments, the company said. Last June, Samsung Electronics launched the HDR10+ certification and logo program in partnership with 20th Century Fox and Panasonic. HDR10+ is Samsung's next-generation standard technology for high-quality picture processing and is already used (since 2017) for Amazon's Prime Video service in Canada. The certification centre in China will help Chinese TV manufacturers, including Hisense, TCL and Konka, to meet the new HDR10+ ecosystem standards, Samsung said.