China's 'light cash' consumer culture has taken shape around the ubiquitous adoption of mobile payment technologies, from urban centres to remote areas. This uptake is creating new patterns in the ways people shop and unique expectations that merchants are racing to meet.

To succeed in such a context, it is necessary for Canadian exporters to comprehend the opportunities and challenges arising from China and Asia’s mobile payment ecosystems. It is critical that they are better prepared and positioned when mapping out expansion strategies into these fastest-growing and dynamic retail markets.

In this new report from APF Canada researcher Xiaoting (Maya) Liu, we explore this disruption in China's consumer market, the broader implications for the rest of Asia, and the opportunities for Canadian businesses looking to enter or expand into this fast-paced and rapidly expanding middle class market of 240 million potential consumers.